Scarab PR Agencies
SCARAB: Creating buzz!
"Scarab Agencies is here when you need to reinvent your image!"
The idea stemmed from a PR agency that referenced the historical symbolism around the scarab beetle. When researching the scarab, one will find its sacred connotations regarding transformation and regeneration. In terms of branding, the scarab lends itself to a personal relations agency, perhaps for an influencer or celebrity down on their luck.
Logo Design
Research:
The agency's purpose is to reinvent the image of its clients through positive PR. The scarab beetles represent transformation and reincarnation in Egyptian mythology. Appropriately, the scarab will be the agency's logo.
The beetle is a symbol of commanding power and sanctity. Following are a list of terms that describe the beetle's characteristics used to direct research and ideation.
Sketching and Ideation:
Loosely sketched the beetle in order to gauge a feel for its shape. In order to honor the history of the beetle and its godly associations, the wings were emphasized.
The first round of sketches depict the bug more accurate to reality. Then, the geometry was simplified into something more cyclical and recognizable from a distance. Recognizable geometry would be the path to pursue for a logo.
The refined digital sketches focused on bold curves and lines. The circular silhouette represents the Egyptian mythology around reincarnation.
Elements:
-Detailed wings, sanctity
-Strong geometry, recognizable
-Bold lines, powerful and commanding
Final Mark
Advertisement Design
Ideation and Research
Loosely sketched a few different billboard concepts before working digitally. Emphasized texture to communicate the idea of buzzing.
Additionally, experimented with multiple different Egyptian fonts. As the project is inspired by Egyptian mythology, a slab serif was the most fitting.
Color/Typography
Process Sketches
The initial iterations began in a simple greyscale. Achieved visual texture through a line of repeating Zs.
Final Iteration
