Creature Mark
Objective: To simplify an animal into graphic shapes while retaining its unique characteristics. The final design was limited to fundamental design elements such as point, line, and shape. Additionally, the creature mark was used in an interpretive typographic composition.
Research:
Compiled a set of images of the red crowned crane showcasing their unique characteristics. Specifically noted their black markings and elegant height.
Mark Progression:
Began with a simple digital sketch incorporating their black markings as a bold shape.
Interpretive Phrase Progression
The typographic composition followed the Fibonacci sequence. The lines within the composition mirrored the long legs of the bird as they were a defining feature of elegance. Experimented with orientation, but found vertical represented the legs the most.
Standing tall / A statue of nobility / The red-crowned crane
Final
